​​What’s Stopping You From Hitting Your Sales Targets?

Have you set goals before? Did they matter? Did you achieve them? Which ones slipped through the cracks?

As the new year approaches, are you noticing any resistance to writing your goals? Maybe you think, I’ve been doing this long enough—I don’t need to write them down again. Or perhaps you feel like your current process works well enough, so why bother?

Take a moment to notice that resistance. Don’t judge it. That’s just the “I don’t wanna!” gremlin talking. Resistance is normal, but it doesn’t have to stop you. Acknowledge it, then move forward.

In the next four blogs we will work on Goals, Strategies, Action Plans (respectively), so stay tuned for the rest of this series. For now, let’s dive into goals!

Why Goals Matter

Goals give you a destination. Without them, you’re just wandering. When you write your goals down, they shift from an idea to an intention. They become the roadmap to where you want to go in your sales journey.

Let’s take some action:

1. Reflect on the Past Year
• What were your goals last year?
• Which ones did you achieve, and why?
• Where did you fall short, and what could you do differently?
2. Write SMART Goals
   Your goals should be:
• Specific: Clearly define what you want to achieve.
• Measurable: Include metrics to track progress.
• Achievable: Aim high, but keep it realistic.
• Relevant: Align your goals with your bigger picture.
• Time-Bound: Set a deadline.
3. Example: Instead of “I want to increase my sales,” say, “I will increase my monthly sales by 15% by June 30.”
4. Start Small
   If the thought of setting big, long-term goals feels overwhelming, start with a few smaller, short-term goals to build momentum.
5. Commit to Revisit and Revise
   Your goals aren’t carved in stone. Plan to check in regularly to adjust based on progress and changing priorities.

Ready to Go Further? Join The Sales BE Series

This year, let’s work together to make your goals a reality. I’m launching The Sales BE Series: Sales Actions That Drive Results—a monthly skill-building series designed to help you grow, improve, and achieve. The best part? IT'S FREE!

Our first session, "Being Intentional: Setting the Right Goals", kicks off on January 21. Each session includes actionable training and a live Q&A to tackle your toughest sales challenges. Feel free to send the signup link to anyone in sales  – the more, the merrier!

Let’s make this the year your goals don’t just sit on paper—they drive real results.

Learn More & Sign Up Here

Now, acknowledge your resistance, write those goals, and join me for The Sales BE Series!
oxo,
Jody