Selling also is…Challenging

Let’s stay on the theme of “selling is hard” for a little bit…

Selling is challenging because there is so much that is unknown and unpredictable, and even with skill development and practice as ongoing activities, there are still factors that can’t be anticipated, and the seller needs to learn the balance of being flexible and being intentional.

Selling is challenging because it’s people – buyers and sellers – who bring their own stuff to each interaction that colors how the interaction proceeds and ends up.

Selling is challenging because some salespeople expect it to be easy and don’t take the time to learn a process that will help them to be successful. And the bigger the stakes and the ticket, the harder it gets, because goals are higher and the expectations of the customer increase exponentially.

Now, go adjust your expectations to hard work!