Turning low traffic into high sales: make every customer count

With Less Traffic, You Can…

…expand the time you spend with the customer.

This article is the second in our series about maximizing opportunities with less retail traffic. In times of reduced traffic, each customer interaction becomes even more valuable. By viewing each customer as an opportunity, regardless of where they are in their decision-making process, you can create meaningful engagements that lead to better outcomes.

Here are some things to consider: 

See Each Customer as an Opportunity

Adopting a generous perspective allows you to do more with each customer. They don’t need to exhibit specific buying signals or be at a certain stage in their purchasing journey for you to engage effectively. Every customer interaction is a chance to build a relationship and understand their needs.

Expand the Conversation

Use this time to engage customers with broad, intentional questions that help you understand their project, problems, priorities, and goals. Questions like:

• "What brings you in today?"
• "What kind of project are you working on?"
• "What are your main priorities and concerns with this purchase?"

These questions open up the conversation and give you insight into what the customer is trying to achieve today and in the future.

Offer Tailored Solutions

By deeply understanding the customer’s needs and priorities, you can offer tailored options that address their issues. Present compelling information about the products that align with their needs, encouraging them to take action. Whether it’s buying today or scheduling a follow-up appointment, your goal is to build their confidence in purchasing from you.

Benefits of More Time with Each Customer

• Elevated Customer Engagement: Spending more time with each customer leads to a higher level of engagement and a more personalized experience.
• Complete Work: Thoroughly understanding and addressing customer needs results in complete and satisfying interactions.
• Increased Customer Confidence: Providing tailored solutions and demonstrating understanding increases the likelihood that customers will buy from you.

Less traffic offers you the opportunity to spend more quality time with each customer. By seeing each customer as the opportunity they are, you can transform reduced traffic into increased sales effectiveness.

Now, go broaden your perspective!

oxo

Jody

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