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Results
Identifying Pitfalls and Traps
Are you good for the first three days into a new initiative and then start to slip?
When do you stop doing the actions that you committed to?
Do you start to tell yourself: “It’s not that bad” or “It’s not that important?”
Rather than avoiding these natural tendencies, include them in your goals. Consider them BEFORE they happen so that when they pop up, you will be prepared for them.
For example, if you know that you start the month strong, make your first week goals and miss your thi…
Setting Goals
Happy New Year! (How long can we say that…all the way to the end of January…or the first time you speak with someone in the new year?)
If your goals aren’t completed yet (of course you have started them!), not to worry. Get busy on them so that you can start planning your strategy and actions. Here is a structure that works:
Always articulate your goals as a RESULT. Example: Write $1.2m in 2023. This example is the first rule:
S - Specific - Not vague or ambiguous. - [Write $1.2m] in 2023. …
GRATEFUL FOLLOW-UP
For many salespeople (including myself) follow-up is the weakest skill. It takes scheduling, organizing, and consistent action for follow up to be effective. It takes doing things you don’t want to do. It takes failing – a lot! – and trying again. It takes rigorous evaluation and measurement to improve and build the follow-up muscle. And it never, ever ends.
Whether cold or warm calls, managing web leads or referrals, follow-up is a skill and a practice of patience and persistence. It will ALWA…
GRATEFUL QUESTIONING
How can we bring gratitude to questioning? When do we need it the most?
Let’s look at where questions start. Are they coming from a place of interest and helpfulness?
Are the questions originating from compassion and a desire to understand?
Are the questions courageous (tough to ask but we know we must) and considerate (asked in a
way that is respectful and kind)?
When a sales interaction is successful (in that it produced a sale or an appointment), take a moment to present and to be gratef…
Asking for the Commitment…are you asking enough?
Here’s a question…when you KNOW that the solution you presented is spot on, and the customer agrees…and yet they have a question or a concern – which you overcome, do you then ask for the sale?
And if they hesitate or say: ‘I want to think about it,’ do you manage it and ask for the sale again?
And if the sale is not forthcoming, do you ask for and get an appointment – to ask for the sale again?
Okay, this might seem like waaaayyyyy too much for you. You may call it too aggressive. Too inse…
Asking Confirming Questions
This step leads back to the first blog on this topic…assessing versus assuming.
Confirming questions solidify what was discussed and even decided, by asking a question that removed any doubt. As an example, a salesperson is working with a customer and asks them if there is anyone else who wants to participate in the project…as a way of identifying the decision-maker. The customer says, “I make the decisions about furniture.”
We all know that there are several elements to consider in making…
Who should Summarize?
In the same way that sketching the room is a multi-purpose tool and skill, I assert that summarizing will be, too. And they both need to be practiced into second nature by everyone on the sales team.
The sales professional.
In the earlier posts, I itemized the situations that would benefit from summarizing. For the salesperson, this will be a skill to be practiced and to keep front of mind. It may need to be mentioned in the daily huddle – with some successes from the previous day and some v…
It’s not my job….Resist being resistant
In the showroom world, it’s understandable that sales associates will rely on incoming traffic for their business. After all, if they wanted to do outreach, they would be outside salespeople, right?!
Maybe.
Whether inside or outside, the role of a salesperson is to generate sales for the showroom and for themselves. The more flexible and innovative the salesperson is with HOW that achievement is executed, the more consistently their goal will be achieved. This is because they are not tethered t…
Intended Outcomes
My program, “Sell it or Schedule it”™, is called that because the ONLY outcomes of a selling interaction is to close the sale or to arrange another contact time…in order to close the sale. To either write it up today because the customer is far enough along in their buying process to be able to confidently decide…or they aren’t! In the case of the latter, an appointment will ‘forward’ or ‘advance’ the sale so that you can close it at the next contact.
Anything else isn’t an outcome, but a step …
Everything Old is New Again
I am often asked by showroom owners to ‘focus on fundamentals of selling’….as if there was anything else. ☺
Selling home furnishings has been a consultative selling approach for as long as I have been involved in it. The archaic ‘borax’ sales approach died out with short-sleeved salesmen with even shorter neckties… and was replaced, with people (often women) who are interested in learning about the problem or the vision and helping solve those with engagement, understanding, and knowledge. Ap…
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