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June is…a good practice month.
It’s hard to imagine that less sales traffic would be a good thing…and yet it can be.
If traffic is off, you can spend more time with each opportunity and increase the chance to close and to close for bigger tickets.
What makes the difference is intention.
Intention to focus on creating an outcome with each and every opportunity. The intention is to sell it or schedule it. Not to sell it or follow up… to sell it or schedule it.
If you notice that you are not scheduling at least 20% of your…
Organizing Actions in Time
“Time Management” is a misnomer because you cannot manage time. You can, however, manage ACTIONS in time.
Begin with your targets – what you WANT to accomplish. And working back from them, identify the actions that need to happen to achieve them. Start small and plan the actions at the best time to execute them and to achieve the result.
Plan a week at a time and support the week with a daily to-do list...but expand your perspective beyond one day…don’t rely on a daily list to manage a week …
New Habits
Now that you have picked an imperfection to work on (and if you haven’t, please do…tardiness is clearly one that can always be addressed if it’s an issue for you), how is it going?
What are the structures you put in place to help you? Did you put alerts on your phone to remind you to do something (practice a new action, get out the door!) or recurring actions in your calendar to start to build a new skill?
Building habits takes intention, prompting, repetition, patience, adjustment…and celebr…
Calling Unsold Opportunities
If you have neither closed the sale nor scheduled an appointment to meet or speak again with a prospect, calling to see how their process is unfolding IS the next action to take. Always.
It’s a judgment call as to WHEN to reach out, and I invite everyone to examine their follow-up on unsold opportunities to see if you have a process in place (such as reaching out 48 hours after contact unless otherwise noted). At the very least, start by reaching out with a ‘great to meet you!’ email or text……
GRATEFUL FOLLOW-UP
For many salespeople (including myself) follow-up is the weakest skill. It takes scheduling, organizing, and consistent action for follow up to be effective. It takes doing things you don’t want to do. It takes failing – a lot! – and trying again. It takes rigorous evaluation and measurement to improve and build the follow-up muscle. And it never, ever ends.
Whether cold or warm calls, managing web leads or referrals, follow-up is a skill and a practice of patience and persistence. It will ALWA…
GRATEFUL THINKING
In the season of Thanksgiving, I thought it might be helpful to bring gratitude to every element of the sales process and to see where we can expand our effectiveness. And since thoughts impact words and words impact deeds, it’s a great place to start.
Grateful thinking is a process and a practice that starts with prompts and reminders to begin building the practice. Personally, I notice that when I let my practice and structure lapse, my thinking follows, and I am not ‘operating’ from a place of…
Practice – the rewards
I need to bring the topic back around to selling.
Ah, the practice of selling. It is a practice. There are so many elements: the practice of setting goals, the practice of connecting with strangers, the practice of asking discovery questions, the practice of presenting solutions to customer priorities, the practice of handling objections, the practice of asking for a commitment, the practice of being silent and still, the practice of follow up and outreach, the practice of organizing your bus…
Follow Up…enough to get a result?
As an industry, whether retail or trade home furnishings showrooms, we tend to be weak in follow-up. Not everyone, but as an industry, this is a shortcoming. Please consider that there is room for growth here.
Start by planning to schedule follow-up and outreach actions into your work week, not letting them fall into 'when you get to it' status. AND plan them at the best time to produce the desired action –to connect and to get a sale or an appointment.
Notice: When do you give up? When i…
Asking Summarizing Questions
Summarizing is a questioning step to see if we are accurate, in alignment, and on track. It’s a good step when the conversation is going on too long, is getting confusing (or going into areas that are less important), or when YOU have gotten distracted by too much time spent or too many details and distractions.
It’s simple: “Let me see if I understand…” then review what has been agreed to. Not every detail, just what has been agreed to.
If there is anything that is outstanding and needs…
Cold call, warm call, hot call…what is it? Go with the easy ones first
Outreach occurs on an ominous note because we collapse outreach with cold calls…which many salespeople fear and despise…and consequently, aren’t very good at…so the cycle never gets broken and the perspective continues.
If you see the relevance and value of outreach but don’t have much experience with it, the fear and resistance are understandable. So, let’s start with the easy stuff…hot and warm calls.
Hot calls are those customers who are actively looking, and you happened to connect wit…
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