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Follow Up…enough to get a result?
As an industry, whether retail or trade home furnishings showrooms, we tend to be weak in follow-up. Not everyone, but as an industry, this is a shortcoming. Please consider that there is room for growth here.
Start by planning to schedule follow-up and outreach actions into your work week, not letting them fall into 'when you get to it' status. AND plan them at the best time to produce the desired action –to connect and to get a sale or an appointment.
Notice: When do you give up? When i…
New Year’s....are you ready?
I hope you have made good use of this month to reflect on the past year and start to put pen to paper to create the new one.
Have you completed your goals for this year? Did you make them 12-month goals or did you try to achieve them by Thanksgiving so that you can enjoy the holidays stress-free, with your loved ones?
- What did you learn from this year that you don’t want to repeat next year?
- What new challenges await you?
- What are the areas you want to develop – business skills? Tec…
Christmas
Whether or not you celebrate this holiday or share your life with people who do, this is likely to be a different kind of Christmas. From the pandemic to supply chain challenges, this holiday is surely one to be created.
As store shelves may be emptier than usual, Christmas presents might be replaced with gifts of ‘experiences to be shared’ or home-made treasures or treats from local shops. Maybe we will spend less time on getting presents and more time on being present to each other and to …
Prep for the Holidays
I am hopeful that your year has been strong and that your business has been consistently good each month.
And I am also hopeful that you prepared for HOW you would do business at the end of the year as the holidays approached.
One of the benefits of setting yearly goals (broken into quarters and months) is that you can anticipate and predict the cycles of traffic and buying highs and lows. You can manage how your business will be taken care of and your goals achieved during vacations and h…
The Last Month of the Year
December is a funny month.
For retail showrooms, this tends to be a slower traffic month with a lower average sale. And, like November, it also tends to be a good delivery month, with holidays driving making homes lovely for family and guests.
Residential trade business continues to be strong and retail traffic has started to wane a bit but is still sufficient to hit targets. And trade showrooms can go either way as these are not typical times.
Given the unpredictability, this is a c…
Slipcover Lessons
I started this project about a month ago, although how much time it was going to take to complete the project remained an unspecified mystery. Since this was the first slipcover I ever made, I spent time researching HOW to do this so that the result would be respectable. The ticking stripe fabric was a couple of years old, because I originally thought I would have someone do the work for me. But the pandemic arrived and my travel schedule slowed…
Part 20 of 20: HubSpot Sales Statistics…With Secret Sauce Added
20. An average company loses 10% of its customer base every year
Don’t be discouraged! This is just a lesson in prospecting and staying ahead of your sales pipeline. Stay active and continuously reach out to new prospects and past clients to keep your pipeline full and your team looking ahead.
Salespeople
Simply put, keep prospecting and don’t take it personally. If you lose more than 10%, you might want to explore further to discover why that is. However, if you ask for referrals, market cons…
Part 4 of 20: HubSpot Sales Statistics…With Secret Sauce Added
4. An average buyer gets 100+ emails a day, opens 23% and clicks on only 2%
It’s hard to break through when you’re an unknown sender. Make sure prospects are getting your messages with interesting and engaging email content, and make sure to
follow up.
The salespeople who see themselves as sales and marketing experts, build a different strategy for goal achievement. Customer/client development includes steady, continuous communication and email is just one of the formats to do that.
For Salespeopl…
It’s hard to break through when you’re an unknown sender. Make sure prospects are getting your messages with interesting and engaging email content, and make sure to
follow up.The salespeople who see themselves as sales and marketing experts, build a different strategy for goal achievement. Customer/client development includes steady, continuous communication and email is just one of the formats to do that.
For Salespeopl…
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