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Sales Managers
Get It in Writing
Have you finished writing your goals for the new year yet?
If this is your first-time setting goals and putting them on paper, then give yourself a break. Did you get started and distracted? Did you lose your way? Did you need help with articulation but didn’t ask for it? No worries, just sit down and finish it. Even if you only have a couple of things written down, it’s a start.
If you have written goals before and had good results and still haven’t finished, well…are your goals inspiring…
Actions for achieving your goals
Completing ACTIONS is the only way to produce results. Period.
Your actions need to align with your strategy and your goal. Similar to your goals and strategies, you want your actions to be specific, clear, measurable. When writing actions, begin with a verb. For example:” ASK the BADAS Questions with 90% of your opportunities.”
Consider quantity (how many) and quality (when and how well) as you write these actions. You want to calendar them to DO at the time of day that will allow you to …
HOW do I reach my goals?
Now that your goals are written, we move to creating a strategy for achievement.
This is kind of fun because you can focus on HOW you will achieve this. During your evaluation and assessment of the year, you might have noticed that you like doing some strategies more than others, or you were better at some than others, or some strategies were more effective than others. You may have found that the market or buying habits of your customers/clients has changed and you need to adjust your appro…
What exactly are goals?
Consider WHAT you WANT to create and achieve next year. What matters to you so much that you are going to “make it happen,” as my father used to say by setting a strategy. Those are your goals.
Goals should always be written as RESULTS. Articulation is important. I like the S-M-A-R-T process because it’s clear and simple.
Specific Clear, not ambiguous or vague.
Measurable It can be counted. Numbers or percentages…
Goals Again
Yes. Goals again!
In most showrooms, December is rather quiet, with customers, clients and designers preparing for and celebrating the holidays. Prior to setting goals for the new year, December is a good month for evaluation and analysis if you didn’t do so in November. If not, see my November blogs for assistance.
Are you noticing any resistance to writing goals for next year? Do you have any sense that you don’t really need to do write goals? Perhaps you feel that you have figured out a p…
Differently
Differently? What?
We have looked at what to do more of, less of…and now differently.
Doing things differently is just that. If you have been ‘white-knuckle attached’ to using a paper
calendar and absolutely resisting using technology…it might finally be time to do things
differently.
Or you don’t want to make appointments with prospects you haven’t closed, preferring to follow
up in 2 days, because you think appointments are too pushy. Look at what it cost you in time and effectiveness.
C…
C…
Less of...
Yes, it is possible to do LESS of something!
It seems counter-intuitive to look at what we might do less of following a blog that focused on
MORE!
Maybe we could have talked less or talked less about things that were unimportant to the buyer
and only important to us. Or have spent less time on an interaction that was ineffective
(combine that with talking too much – ouch). Or we might have spent less time on non-sales
actions that kept sales actions from happening.
Or brought less resista…
More of...
In an earlier blog, we looked at ACTIONS – since actions are the only things that produce results. Actions are also measurable and observable so we can see if they are working.
When we evaluate performance, we need to look at the specific actions we took and the quantity of those actions. Did we take ENOUGH of them?
Or, did we need to take more impactful actions? Did we do things that were easier or more comfortable or more familiar – that didn’t work – instead of actions that would have bee…
Evaluation
As the year starts to wrap up, we have addressed finishing strong - and the actions associated with that – so that we can carry this perspective into the end of the year.
Progressing further into the final quarter, and in preparation for setting goals in December, we want to take a hard look at the year – what worked and what didn’t work – so that we can effectively and objectively evaluate actions that did, or did not, produce results.
Objectively evaluating performance can be tough – we want…
Bear Down
The strategy for coming from behind has MORE actions than the strategy for making goal when you are on track to do so.
That means elevating expectations and perspective of what it will take…to aim higher and be prepared to do what you need to do to achieve the goal.
That also means MORE outreach calls. Making more appointments. Closing more appointments and more sales…and doing more with the time you have or maybe extending the time needed to each segment of the period.
Notice your reac…
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